The cost of living has climbed
Jacksonville has long been a top destination for movers — with 14,000 people moving to the city between July 2022 and July 2023, reports First Coast News, citing census data.
It boasts the second hottest job market in the country, according to the Wall Street Journal and features a few gorgeous beaches to boot.
But while it’s not as expensive to live in — compared to other major metros like New York City and San Francisco — the costs are certainly climbing thanks to inflation and Jacksonville’s increasing population.
David Jaffee, a sociologist at the University of North Florida, started a program to investigate why rental prices have risen in the city, and discovered that corporate ownership of rental properties could be playing a significant role.
Jaffee’s research found that Duval County has the highest eviction rate among all the metropolitan areas in Florida — with the county notably being the only area that had not passed some form of a tenant’s bill of rights before the state rolled back a number of such ordinances in 2023.
“There is evidence to suggest that local policies can reduce the level of eviction filing activity,” the researchers write in the report.
Jaffee explains that Jacksonville residents are eventually getting priced out — unable to purchase the basics, like groceries and other necessities, while also making their monthly rental payments on time.
"At some point, it's going to be unbearable, they're going to have to move, they're gonna get evicted,” Jaffee told ABC News.
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Read MoreInsurance is a growing problem
The Sunshine State as a whole is grappling with a homeowners’ insurance crisis, leading some residents to drop their policies or leave the state entirely.
A surge in major weather events has caused some providers to hike their premiums or move out of the state and leave homeowners with limited options.
Lindsay Bowyer, who works in art education and resides in Jacksonville, told ABC News she’s considering leaving the city in part due to home insurance.
"We have already had to switch insurance carriers because, in just a short three-year time span, our premium was going to double, and we simply couldn't afford it," she said. Although her family's insurance broker encouraged them to budget, she says they ultimately had to switch carriers and go for a less comprehensive policy.
"If the money is not there, the money is not there," she said.
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